How to use social media to market your business (Instagram)

Pics: hootsuite.com

This days nobody can afford to ignore social media anymore, because it has become a regular part of our lives.

Most small business no longer have a physical presence or you may say their office or shop is now online- social media and that's were the world is moving towards. Today I will be teaching you how to use Instagram to publicize your business and gain prospective buyers and partners.

First, own an Instagram app and create a page that is attractive. Creating a page that is attractive is very important,  because people or prospective customers will work with what they see on your page.

The picture you post should be attractive too and speak a large volume of what you sell or the service you render.

The caption is also important. It should be short and straight to the point. People should be able to read and decipher immediately what you are saying or what you want them to do with the post or for the post. That means when you first create your page, pictures and the captions should be prioritized.  To get apt captions contact us.

Another thing you should consider is the posting time. There are timings that are important.  In the Instagram advertising world, you don't just post anytime you want to or you feel like. The posting time is usually consciously managed.

There are active times and inactive times online. The latter is when many people are offline and the active is when people are mostly online. This time, when you put up a post it is seen immediately,  but if you put it in an inactive time people hardly will see it because there are many posts roaming that time. That means that post was a waste and would not produce prospective followers, likes and customers. The active times are usually 9am, 11am, 2pm, 7pm and 10pm daily.

In creating an attractive page, you should note the quality of pictures you post too.  Whatever kind of service you render, your pictures should be attractive and communicate enough to pull customers and should look professional. If you need models to model your cloths, hair, or even skin care products, get some, or for starters, use yourself as model, then as you grow you can recruit models.

You can also do professional photography shoots if you can afford it, but if you can't, make sure you learn the basics of phone photography, you can learn it here.

So, when you have consciously built an attractive page with constant posting;  at least two times a day for starters then as you grow increase to four etc, then you are ready to promote your page/business using the Instagram promote or boost button for further exposure to prospective clients or customers.